Visual identity and communication for the interdisciplinary art exhibition “JUODA / BALTA”, held at the Lithuanian Artists’ Union Kaunas Gallery “Drobė”.
The exhibition explores achromatic aesthetics through black, white, and shades of grey, focusing on line, composition, form, and light.
Role & responsibilities
I developed the main visual poster for the exhibition and designed a flexible visual system adapted for multiple formats: print, digital, and outdoor advertising. I also designed a printed booklet featuring works by over 100 participating artists, as well as diplomas for three artists selected through audience voting.
Visual system & adaptations
The visual system was designed to remain consistent across different scales and media, from social media formats to large-scale banners and outdoor advertising.
Exhibition booklet — based on the exhibition layout
The booklet layout was based on the physical exhibition space. Each spread reflects the real placement, scale, and grouping of artworks as presented in the gallery.
The sequence of pages follows the visitor’s path through the exhibition - from the entrance to the final section of the corridor. Relative sizes of artworks were preserved to maintain the perception of hierarchy and spatial balance.
Diplomas
Diplomas designed for three artists selected through audience voting during the exhibition.
